Nothing you do will be perfect.

Starting beats perfection every time.

What’s the point of being perfect? And what the fuck is perfect?

There is no perfect business.
There is no perfect body.
There is no perfect book.
There is no perfect song.

Nothing is perfect. You will never create anything perfect; there will always be something that breaks, that’s broken, or that will break eventually.

Stop thinking about perfection and start building your business. If it breaks, good. At least you know you took steps to create something worth breaking.

My motto in life is: JUST START.

Just get off the block…

Think of yourself running on a track, competing with 10 other people. You are standing on the block, waiting for the gun to go off so you can jolt off the block. In that moment, you’re thinking:

I am going to have the perfect form.
The perfect stride.
The perfect push off the block.

And bam, you slip.You twist your ankle.

All that perfection thinking got to your head, and now that you can’t even finish the race, you’re completely broken. Internally and externally, you can’t run. You lost everything.

What if, at that moment, you tell yourself, “let’s just get off the block and finish the race.” There is so much less pressure and so much more to gain. Forget the perfect stride; forget the perfect form. Focus on staying on the track and finishing the race. Of course, you want to win; you’re not racing to lose. But with less pressure, you can enjoy the race, perform better, and improve for next time.

Build, ship, iterate… it’s what works

In the world of entrepreneurship, you need that same mentality. Don’t create the perfect website or offer for your product/service. Just create the damn website. Do your best, but don’t put pressure on yourself to have the best website because that’s not the reality.

Set up a timeline for yourself to launch. No matter what happens, that’s the day you launch. Your website will have some issues, and nothing will be perfect. Once you’re out there, it solidifies your starting point.

Share that link with your friends, family, and social following. “Hey launched something today for my first (or second) business. I would love any feedback.” You will be surprised how many people will chime in, and then you iterate from there.

Over time, you will continue to improve your product based on customer and user feedback. Your version is going to be different than the next person that is doing something similar.

Book I am currently reading:

A Creative Act: A Way of Being by Rick Rubin

One of my favorite quotes from the book:

“Doubting yourself can lead to a sense of hopelessness, of not being inherently fit to take on the task at hand. All or nothing thinking is a nonstarter.

However, doubting the quality of your work might, at times, help to improve it. You can doubt your way to excellence.”

It's an amazing book so far, I have already listened to it on Audible as well. If you don't know Rick Rubin, he is a legend in the music industry. He is being the scenes of some of the biggest music artist in the world: Jay-Z, Adele, Johnny Cash, Beastie Boys, Run DMC, and so many more.

Creator highlight:

My good friend Harris Fanaroff recently launched his newsletter called The Optimistic Office. The newsletter has a strong focus on company culture and onboarding.

Here is an excerpt from Harris:

The average person will spend 90,000+ hours of their life at work. We might as well enjoy it, right?

That's why the Optimistic Office newsletter was created. In this newsletter, he shares ideas, articles, and tips to help you and your employees enjoy work more.

Join 1,200+ HR leaders, Managers, and Founders, and check out The Optimistic Office to learn how to make work more enjoyable.

Podcast stuff:

Another awesome episode with another awesome guest. This episode of the podcast features Wade Skalsky, a 16-year trial lawyer who left the law to pursue his passion for writing.

Wade describes himself as a recovering lawyer. Even though he practiced law for 16 years, he never stopped writing. He came close to a breakthrough several times but it never really panned out. Eventually, all of his writing culminated in a one-man show he did in Hollywood.
Wade knew that he didn’t want to continue being a lawyer, so after discovering the world of digital writing, he decided to throw himself into it. He realized that he can do writing in different ways and has been helping various businesses with their email and content writing. He used Upwork as a starting point to build his portfolio and reputation and is using that as a way to build his own platform where he can create people create entertaining content that delivers value.

We also talked a lot about 2 sides of Upwork, the importance of growing an email list, and many other interesting topics. I’d highly recommend checking out the episode. We had a really awesome conversation.

Listen to the latest episode here

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NEWSLETTER (SELF) SPONSORSHIP

This issue of the newsletter is self-sponsored by DropVoice. DropVoice allows you to attach a voice note without hassle to any of your products and pages on your store. It's an awesome way to provide your customers with unique information about your product, insight into your brand, and give them exclusive info.

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